BIG is born from the passion of its founders for design, beauty, and luxury, understood as the well-being of the individual.
These passions are cultivated in the birthplaces of the BIG project and the familial roots of its founders, who were born and raised in Milan, Como, and Portofino—places where design, beauty, and luxury meld into the elegance and Italian lifestyle known worldwide.
BIG is not just a place to stay; it is a place to experience the true essence of Italy.
BIG is a collection of design apartments and residences located in Milan in places that represent the city.
Spaces to live in close proximity to the main tourist attractions that make our country unique. Places imbued with beauty, where flavors and culture fill the days with authentic well-being. BIG homes are easy to reach, simple to manage, and authentic to live in, providing a unique Milanese experience.
BIG, through various collaborations, offers guests a selection of experiences to fully embrace the beauty of Italy.
A curated collection of restaurants, exhibitions, tourist attractions, special and lesser-known places, outdoor activities, tastings, and more. Not only that, but also cooking classes, painting, sculpture, and theater. Living a BIG experience is not just staying in a house but immersing oneself in Italian life and culture.